As a former mountain trekking guide, my world once revolved around navigating rugged trails, conquering soaring peaks, and embracing the beauty of nature. Every object I carried in my backpack served a purpose—whether it was to survive the elements or to enhance the journey. Now, having transitioned into the realm of digital marketing, my life still depends on essential tools, albeit of a different nature. Despite the shift from mountains to marketing, three objects remain indispensable to me, bridging both worlds seamlessly. Let me share them with you.
1. A Durable Notebook and Pen
Even in the digital age, there’s something timeless about jotting down notes, ideas, and plans by hand. As a trekking guide, my notebook was my compass for capturing trail maps, recording wildlife sightings, or noting down unique experiences from every journey. Today, in digital marketing, this trusty duo serves a new purpose—it’s where I sketch campaign concepts, draft content ideas, and brainstorm creative strategies. The tactile nature of writing helps me focus, connect with my thoughts, and keep the spirit of the outdoors alive in my work.
What are three objects you couldn’t live without?
2. A Multi-tool Knife
In the wild, my multi-tool was my go-to object for everything: fixing gear, preparing food, or even building shelter. It symbolized versatility and readiness—qualities I’ve carried into my digital marketing career. Though I don’t carry it to meetings, the multi-tool remains a metaphorical anchor. Its lessons remind me to adapt and find solutions in a fast-paced digital world, whether that means switching strategies mid-campaign or tackling unexpected challenges. It’s more than an object; it’s a mindset.
3. A Reliable Smartphone
This object has grown to become my lifeline in both professions. As a trekking guide, my smartphone was a navigation tool, emergency contact device, and a way to capture breathtaking vistas. Now, as a digital marketer, it’s indispensable for managing social media accounts, communicating with clients, and staying ahead of trends. Whether I’m climbing a mountain or launching a campaign, my smartphone connects me to the world and keeps me prepared for anything.
Embracing Change, Preserving Values
Transitioning from trekking to digital marketing has been an exhilarating journey—just like scaling a peak. While the tools I rely on have evolved, the essence remains the same: adaptability, creativity, and preparedness. Whether you’re forging trails in the wild or carving a path in the digital landscape, the objects you cherish often reflect the values you hold. For me, these three objects keep me grounded, connected, and ready for whatever adventure comes next.